Jan 18, 2024
ORA Trails: Jed Olson, Executive Director
The Outdoor Recreation Alliance (ORA Trails) is a 501c3 nonprofit. We are dedicated to building happy, healthy, and resilient communities by providing access to equitable and sustainable outdoor recreation experiences.  https://www.oratrails.org/
Jed would play in the dirt all day if we let him. He has been back and forth across the globe following one adventure after another by bike, board, or boots. When it came time to raise a family, he and his wife, Kelly, paused just long enough to plant a few roots in the Driftless Area, and then started the adventures all over again, this time with kids. La Crosse and the surrounding area offer all of the recreation possibilities they could have ever asked for accompanied by a warm welcoming sense of community. Jed loves that he can pick his kids up from school, hit the woods, slopes, or water, and still have dinner on the table before his wife gets home from work. By serving as the ORA Trails Executive Director, he has an opportunity to improve and highlight this beautiful place he calls home.
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